lvl360, USA
Designed two completely different dashboards for people who see the same data but need totally different things from it. The buyers want trust and the vendors want insights.
Product Design
1 month
Overview:
I worked with lvl360, a US-based startup in real estate and facilities management, to create the MVP — including two custom dashboards for buyers and vendors.
Problem:
How might we present complex property and service data in a way that’s actionable, trustworthy, and intuitive for two different user groups?
My Role:
Freelance Product Designer
End-to-end contributor: from wireframes to developer-ready UI
Process:
Studied REFM-specific user flows and SaaS patterns
Designed low and high-fidelity mockups for key screens
Prototyped onboarding flows tailored to both dashboards
Worked asynchronously across time zones with the US-based founder
Key Highlights:
Developed modular components to handle different data views (analytics, tasks, vendor summaries)
Created separate onboarding paths for vendors vs buyers to improve activation
Iterated quickly based on founder and engineering feedback
Outcome:
Completed the MVP UI for both dashboards
Enabled the client to demo the product to early adopters and potential investors
Helped shape the company’s initial design direction
What I Learned:
Designing for dual audiences means prioritizing clarity and role-specific value
Fast-paced, small-team work calls for quick decisions and strong UX foundations
REFM tools need to look as smart as they are powerful
